Privacy Policy

Effective Date: January 1, 2025

Kroger Personal Finance LLC ("we," "us," or "our") operates the KPF Advance: Cash Plan Finder platform. This Privacy Policy explains how we collect, use, and protect your information when you use KPF Advance: Cash Plan Finder. By using the App, you agree to the practices described here.

1. Our Services

KPF Advance: Cash Plan Finder is a loan matching service that helps users:

  • Connect with third-party lenders.
  • Explore loan options based on submitted information.
  • Initiate loan applications with external lenders.

We do not issue loans or make credit decisions.

2. Information We Collect

2.1 Information You Provide

  • Name, contact details
  • Date of birth
  • Social Security Number
  • Financial and employment information
  • Loan preferences

2.2 Information Collected Automatically

  • IP address and device details
  • Browser or OS version
  • Usage metrics and app interactions
  • Cookies or similar technologies

2.3 Analytics Tools

We use third-party services to understand usage trends and improve the platform experience.

3. How We Use Your Information

We use your data to:

  • Connect you with potential lenders
  • Verify your identity
  • Customize your experience
  • Ensure legal and operational compliance
  • Prevent fraud

We do not:

  • Make lending decisions
  • Sell your personal data to unrelated third parties

4. How We Share Information

We may share your information with:

Lender Partners

To help you explore loan offers that meet your needs and connect you with potential lenders.

Service Providers

For platform operations, technical support, and essential service delivery.

Regulatory Bodies

As required by applicable laws and regulations to maintain legal compliance.

We share only what's necessary and always in accordance with privacy laws.

5. Security and Data Retention

We use industry-standard safeguards to protect your information. Data is retained only as long as needed for our services or legal requirements. You can request deletion by contacting us.

6. Your Rights

Depending on your location, you may:

  • Request access or correction of your data
  • Request deletion of your data
  • Opt out of promotional messages

Contact us at support@kpfadvance.com to exercise these rights.

7. Compliance

We comply with applicable privacy laws, including:

California Consumer Privacy Act (CCPA) General Data Protection Regulation (GDPR) Other U.S. state regulations

8. Policy Updates

We may revise this policy. Any updates will be posted with a new effective date. Continued use of KPF Advance: Cash Plan Finder implies acceptance of changes.

9. Contact Us

For privacy-related inquiries:

Kroger Personal Finance LLC
Address: 555 Race St Cincinnati, OH, 45202-2347
Email: support@kpfadvance.com
Phone: (646) 322-7814